I noticed some new videos for Joe McNally Lastolite products this weekend. Have you ever wondered why someone would buy an endorsed line of a product instead of getting the regular version? It turns out there’s actually a good reason if you pay attention to the details.
Why does every photography studio have an area of white seamless background? The reason is pretty simple. A white seamless background is an industry standard because it’s so versatile. It’s a neutral background for colors, making it an ideal choice for catalogs and compositing. With lighting, gels or post processing, you can make it almost […]