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Fair Use or Copyright Infringement?

Space Mirror Memorial at Kennedy Space Center

Space Mir­ror Memo­r­ial — © Copy­right 2010 by William Beem

WebUr­ban­ist Takes My Photo With­out My Consent

I’ve said it before. If you put your pho­tos on the web, some­one will come along and take them. It hap­pened to me again this week­end. While look­ing over my traf­fic stats for the blog, I noticed some vis­i­tors com­ing from a URL I didn’t rec­og­nize or antic­i­pate as a refer­rer. I checked the link and found this arti­cle on a site called WebUra­ban­ist. The arti­cle showed a com­par­i­son of mon­u­ments to the space race between the USA and USSR. Sure enough, they pulled my photo (above) of the Space Mir­ror from this blog. The image wasn’t just refer­ring to my site, but was extracted and included in a mon­tage of other pho­tos of this mon­u­ment. There was a small link at the bot­tom of the photo mon­tage back to my blog, and I even­tu­ally received a Ping­back from them.

How Did It Make You Feel?

I’m glad you asked. Quite hon­estly, it pissed me off! The arti­cle is full of pho­tographs they found on the web and felt like using. In some cases, that’s OK. For exam­ple, pho­tographs from NASA belong to the peo­ple. How­ever, pho­tographs from indi­vid­u­als or busi­nesses are prop­erty and shouldn’t be used by a rep­utable busi­ness with­out con­sent or license. They never asked to use my photo in their arti­cle, so I regard it as copy­right infringe­ment, or more sim­ply state — theft. I see no rea­son why I should spend time and money just to pro­vide a busi­ness with free con­tent so they can make a profit.

I’ve been watch­ing this hap­pen to other pho­tog­ra­phers as they com­ment about it on Twit­ter. David Hobby (Stro­bist) men­tioned a few cases of infringe­ment recently on Twit­ter. Alan Hess has also worked to rec­tify a prob­lem with Kazaa​.com using his images from Flickr.

What Did You Do About It?

The first thing I did was take a screen cap­ture of the infringe­ment to show that my photo was being used on their website.

Screen Capture showing my image on WebUrbanist site

I had some options. This photo, like all of my pho­tos, are reg­is­tered with the U.S. Copy­right Office. As I’ve fre­quently read, you must reg­is­ter your pho­tos with the copy­right office if you want to receive statu­tory dam­ages — up to $150,000. Oth­er­wise, all you can get are actual dam­ages and you may not even get that much. One of the courses on Kelby Train­ing I found very help­ful was from Jack Reznicki and attor­ney Ed Green­berg (The Copy­right Zone). Ed stated that reg­is­tra­tion is imper­a­tive. Copy­right infringe­ment is a fed­eral case and the first thing you’re going to be asked is if you filed your reg­is­tra­tion with the fed­eral gov­ern­ment. If not, as I under­stood Ed, you don’t have a leg to stand on in your claim. If I decided to sue, at least I had laid the ground­work by fil­ing my reg­is­tra­tion when I took the photos.

I recall some­thing that Scott Kelby said dur­ing a panel on blog­ging at the las Pho­to­shop World. In fact, I’ve posted it here before.

As Scott Kelby shared dur­ing a ses­sion about Blog­ging for Pho­tog­ra­phers at Pho­to­shop World, he’s not wor­ried that some big cor­po­ra­tion is going to steal his images. He’s pray­ing they will so he can cash in on it because he reg­is­ters all of his work.

It’s tempt­ing. Very tempting.

How­ever, I didn’t want to start off on that option. My con­cern was sim­ply that I didn’t want a busi­ness using my images, so I had another option — The Dig­i­tal Mil­len­nium Copy­right Act (DMCA) Take­down Notice. That’s a long name for a rel­a­tively stan­dard form to sub­mit to order some­one to take down copy­righted mate­r­ial, con­sist­ing of the fol­low­ing elements:

(i) A phys­i­cal or elec­tronic sig­na­ture of a per­son autho­rized to act on behalf of the owner of an exclu­sive right that is allegedly infringed.

(ii) Iden­ti­fi­ca­tion of the copy­righted work claimed to have been infringed, or, if mul­ti­ple copy­righted works at a sin­gle online site are cov­ered by a sin­gle noti­fi­ca­tion, a rep­re­sen­ta­tive list of such works at that site.

(iii) Iden­ti­fi­ca­tion of the mate­r­ial that is claimed to be infring­ing or to be the sub­ject of infring­ing activ­ity and that is to be removed or access to which is to be
dis­abled, and infor­ma­tion rea­son­ably suf­fi­cient to per­mit the ser­vice provider to locate the material.

(iv) Infor­ma­tion rea­son­ably suf­fi­cient to per­mit the ser­vice provider to con­tact the com­plain­ing party, such as an address, tele­phone num­ber, and, if avail­able, an elec­tronic mail address at which the com­plain­ing party may be contacted.

(v) A state­ment that the com­plain­ing party has a good faith belief that use of the mate­r­ial in the man­ner com­plained of is not autho­rized by the copy­right owner, its agent, or the law.

(vi) A state­ment that the infor­ma­tion in the noti­fi­ca­tion is accu­rate, and under penalty of penalty of per­jury, that the com­plain­ing party is autho­rized to act on behalf of the owner of an exclu­sive right that is allegedly infringed.

You can find a DMCA tuto­r­ial by Jason Wilder here: http://​www​.musicpho​tog​ra​phers​.net/​g​u​i​d​e​s​-​a​n​d​-​t​u​t​o​r​i​a​l​s​/​d​m​c​a​-​l​e​t​ter

Once I pre­pared my DMCA Take­down Notice, I had to know where to send it. The web­site had a con­tact form and I sub­mit­ted my notice there. I also sent a notice to their web host­ing com­pany, or so I thought. The host­ing com­pany replied and told me that the con­tent was not on their server, but they did point me to the cor­rect host­ing company.

How Did They React?

The next morn­ing, I had a response from the Exec­u­tive Edi­tor of WebUr​ban​ist​.com:

Greet­ings William–

As per our pol­icy, we will remove the image you have iden­ti­fied as a cour­tesy. While WebUr­ban­ist oper­ates under fair use pro­vi­sions, we pre­fer to sim­ply fol­low the express wishes of copy­right hold­ers when they request removal in cases like this.

Best wishes,

-= Kurt

Kurt Kohlst­edt, Exec­u­tive Edi­tor
Webist Pub­lish­ing & Mis­named Media

Was This Fair Use?

Not from my point of view. They needed some­thing. They weren’t will­ing to pay for it. They took it with­out noti­fy­ing me. From their per­spec­tive, as evi­denced in their response, they believe they oper­ate under fair use pro­vi­sions. I turned to Car­olyn E. Wright’s Photo Attor­ney blog to read up a bit more on Fair Use. Based upon what I read, I don’t believe it’s Fair Use.

  • By includ­ing my entire image in a com­pos­ite with other pho­tos, they could claim it was a deriv­a­tive work. A reader wouldn’t know that the pho­tos were included together in one JPEG by look­ing at it, though. It wasn’t trans­for­ma­tive, though, even if it was deriv­a­tive. The image looks the same.
  • They used it for a com­mer­cial busi­ness, as evi­denced by the advertisements.
  • They took the entire image, not part of it.
  • Does it directly com­pete with my busi­ness? I’m not in busi­ness, per se. How­ever, we’re both run­ning web sites (or blogs) and that is my usage of the mate­r­ial. My argu­ment would be that they were in direct competition.

Lawyers dis­agree and fight over the mean­ing and def­i­n­i­tion of fair use, so I can only present my opin­ion on the mat­ter. I just don’t see it as fair use at all, though.

One Good Thing

There is one good thing about this expe­ri­ence. When I sub­mit­ted my DMCA Take­down Notice, they com­plied imme­di­ately. The photo was no longer on their site as of the morn­ing I received the e-​mail from Kurt. There was no need for me to call up lawyers, start fil­ing law­suits and going through all the mis­ery that entails. The DMCA Take­down Notice worked effec­tively for me.

About William

Author, Photographer and IT Manager. I have a fondness for chocolate. I also own Suburbia Press and Aperture vs Lightroom.

  • http://www.kentoneyphoto.com Ken Toney

    Thanks W, I learned a lot here! Had heard of the DMCA act but this was enough to make me look into it. This is a great photo. I’ll go ahead and un-​post all those bikini shots you took :) . I need to learn how to use Word­Press so I can form a blog. Would love to share my knowl­edge and processes.

    • http://www.williambeem.com William

      Glad I could help. Now about those bikini shots…

  • Pingback: Tweets that mention Fair Use or Copyright Infringement? | Fine Art Photography of William Beem -- Topsy.com

  • http://www.ishotyourband.com Jason

    This is totally not fair use. This com­pany has adver­tise­ments all over their site and their main pri­or­ity is mak­ing income from those adverts. They used your photo for profit not edu­ca­tion. Also by them using your photo, it actu­ally deval­ues the work as you can no longer license that photo under a exclu­sive license. If by using a photo and it deval­ues it, it is not con­sid­ered fair use.

    • http://www.williambeem.com William

      Thanks, Jason. I also didn’t think it passed the smell test for fair use, but I admit I’m biased in this case. I appre­ci­ate you giv­ing it a look from a 3rd party perspective.

  • http://www.kellyverdeck.com Kelly Verdeck

    Since that same page is using one of my images as well (the Gem­ini mon­u­ment with the sun), I’d like to play devil’s advo­cate and offer the other perspective.

    I’m pretty happy to see my shot being used and get­ting seen. Per­haps the dif­fer­ence is that my image is a mediocre snap­shot on which I spent very lit­tle time and from which I never had any expec­ta­tion of mak­ing money, so I’d much rather see it being used and viewed on a web­site than molder­ing use­lessly in the depths of my Flickr account. That’s why I post most of my non-​commissioned work to Flickr under a Cre­ative Com­mons license – all I ask for is credit and a link back, which WebUr­ban­ist pro­vided. In my mind it’s a win-​win: they get a piece of con­tent and I get the warm fuzzies from my shot being put on dis­play, and if any­one likes it all that much there’s an easy way for them to see more of my work and get in touch.

    Let’s face it, with the explo­sion of dig­i­tal cam­eras and social media there are any num­ber of shots of any given sub­ject that sites can pick up to use for free. Most of the peo­ple whose images they use will never even know it, even if they keep it above board by link­ing back, and I’m sure they count on that. Strictly speak­ing, in a lot of instances it’s not right, and I’m glad peo­ple who feel strongly about it like your­self stand up now and then and remind them that peo­ple are pay­ing atten­tion and tak­ing their intel­lec­tual prop­erty rights seri­ously. As for me, I’ll take it on a case-​by-​case basis, and in this par­tic­u­lar case I saw noth­ing to be upset about.

    • http://www.williambeem.com William

      Kelly, you bring up some great points. Most impor­tant of all, in my mind, is the type of license asso­ci­ated with a photo. In your case, you’ve assigned them a Cre­ative Com­mons license that allows for such use. Noth­ing wrong with that. I’ve con­sid­ered using Cre­ative Com­mons licens­ing for per­sonal use, but I wouldn’t give a license for a com­mer­cial use.

      In the case of my photo, I add my copy­right notice and other meta­data to all of the images that clearly show my copy­right and ALL RIGHTS RESERVED. They pro­vided a link back to my blog, so I pre­sume they found the photo here. I just can’t find any excuse for tak­ing an image from any site unless it’s marked with a Cre­ative Com­mons license, as you pro­vide. The thing that bugs me a bit more is the state­ment on their site to pro­tect their own copy­right for con­tent. To me, it seems a bit two-​faced.

      Thanks for adding to the dis­cus­sion. I do admire some aspects of Cre­ative Com­mons, but haven’t yet decided to take the plunge. After all, it’s non-​revokeable once you do it.

  • Alter­na­tive Perspective

    Just a few food-​for-​thought items with respect to your Fair Use reasoning.

    By includ­ing my entire image in a com­pos­ite with other pho­tos, they could claim it was a deriv­a­tive work. A reader wouldn’t know that the pho­tos were included together in one JPEG by look­ing at it, though. It wasn’t trans­for­ma­tive, though, even if it was deriv­a­tive. The image looks the same.
    They used it for a com­mer­cial busi­ness, as evi­denced by the advertisements.”

    The counter-​argument goes as fol­lows: the arti­cle as a whole was trans­for­ma­tive, not a par­tic­u­lar mon­tage. Think of some­one who builds a sculp­ture out of 10,000 cans of brand soda, for instance, or some­one using the image of a book cover to do a review and so forth. The pur­pose is different.

    They took the entire image, not part of it.”

    In some sense, per­haps, but ultimately/​technically not true — by reduc­ing the size/​scale/​quality it actu­ally has much less data than the orig­i­nal full-​sized ver­sion. It is a thumb­nail of sorts. Think of Google Image Search results.

    Does it directly com­pete with my busi­ness? I’m not in busi­ness, per se. How­ever, we’re both run­ning web sites (or blogs) and that is my usage of the mate­r­ial. My argu­ment would be that they were in direct competition.””

    But how? They have dif­fer­ent audi­ences, and some of those read­ers from one audi­ence who saw the link would then click that link to find your con­tent, which is dif­fer­ent in nature and readership.

    Any­way, just someone’s 2 cents here.

  • Sam

    Sorry to hear how it turned out as from my per­spec­tive it accom­plished two things. First it deprived the pub­lic of see­ing your work which most likely they may not ever have had it not been for the web­site. Sec­ond, you failed to look at it as “free” adver­tis­ing. Your “prod­uct” out there WITH a link to your web­site was viewed in a con­trary way, IMO. I would LOVE to have a work of mine placed out there for pub­lic view­ing with an appro­pri­ate link back to me. To each his own. Nice pic though.

    • http://www.williambeem.com William

      Sam:

      If I pub­lished the photo here, or on Flickr, I fail to see how I’ve deprived the pub­lic of see­ing my work. If that web site could find my photo in order to steal it, then so could any­one else. I also reject the notion of “free adver­tis­ing.” They didn’t use my pho­to­graph to offer me any ser­vice. They stole it for their own self­ish rea­sons. Oth­er­wise, why not con­tact me and request usage of the photo? Oth­ers have done that and I’ve granted them the right for a photo — some­times with­out any other com­pen­sa­tion than a credit and a link back to this site. There are some pho­tos that I’m will­ing to license and oth­ers that I pre­fer not to license. It’s my work. I went to the expense to buy the gear, learn how to use it and travel to places to take the pho­tos. Isn’t that suf­fi­cient enough to at least have the cour­tesy of a request before some­one takes my work for their own use?

      Pho­tos are prop­erty. Would you mind if some­one stole your car for their own use, but pro­vided a link back to tell peo­ple they stole it from you?